在线世界有一套自己的词汇集，可能使学习有些混乱。作为小企业主，您’我可能听过这个词，“social media”, and know that platforms like 脸书 and 推特 fall under the heading of 社交媒体. 一个d as a 小本生意 owner, you might also hear and use words like 搜索引擎优化, email 行销, CMS, search 行销, directory listings, click-through rates, and blogging, or have employees or consultants who manage and implement some or all of those tasks for you. But what truly falls under the heading of “social media”，以及该术语，“online 行销”？如果有人称自己为“social media manager” or an “在线足球分析顾问”，这是什么意思？您对每种技能有什么期望？
The best way to think about this is to know that 社交媒体 is one aspect of your 小本生意’ 网上足球分析 strategy。您的 社交媒体 strategy incorporates the use of 社交媒体 platforms such as 脸书, 推特, Pinterest的, Instagram的, 领英, and 的YouTube (and for some niche businesses, Snapchat and TikTok) through both organic posting and engagement activities as well as paid social ads.
Online 行销, on the other hand, includes all your 社交媒体 activity (organic and paid) plus all of the other tasks you would execute to establish and grow your business online. Your 网上足球分析 strategy can include but it not limited to:
- 搜索引擎优化 您的网站页面和/或产品或服务列表
- 谷歌我的商家 (this could potentially be considered a 社交媒体 platform given its posting and photo and video sharing capabilities)
条款，“social media” and “online 行销”, tend to be used interchangeably even though there are definite differences in what each means. Though when looking to hire someone to your team to manage either your 社交媒体 or all your 网上足球分析, or when hiring an outside consultant, manager, or strategist, you want to make sure you are clear on what skills should be expected for each job description.
一个 网上足球分析 consultant has a broader range of skills and understanding of the many facets of what it takes to be (comprehensively) successful online. 一个 网上足球分析 consultant doesn’t need to be a specialist in all of those areas, but should have a firm grasp on each and how they all work together. For example, a web developer is a very specific skill set just like an 搜索引擎优化 is a different and specific skill set. 一个 网上足球分析 consultant or strategist may not be the one to deliver on one or more parts of your 网上足球分析 strategy, but would understand why each is important and how it works in tandem with the rest of your overall 行销 strategy. Likely, your 网上足球分析 strategist would have specialists to you refer you to for any piece s/he can’自己执行。
In contrast, a 社交媒体 consultant or manager would specialize in managing your 社交媒体 accounts and content, and may or may not be capable of running 社交媒体 ads. Depending on what your specific 小本生意 needs are will dictate which type of help you are looking for.