推特 is a community full of limitless possibilities. The 社交媒体 platform closest to a real-time, in-person conversation, you can jump into and out of a (tweet) conversation with complete strangers with 只要 a few taps on your keyboard. It was on 推特 where I randomly tweeted asking for thoughts on 里斯’与花生酱杯相比,s件多。

And that one tweet is how I met Andrew Athias, aka The 里斯’s Guy.

Meet Andrew Athias: The 里斯’s Guy, Super Fan &社交媒体轰动

在与安德鲁(Andrew)进行了几条有趣的推文之后,观看了他的几本令人难以置信的 里斯’s 的YouTube 视频s, having my daughter report on when his latest TikTok posted, and finding myself genuinely curious to learn more about when he fell in love with 里斯’s, where he finds all his incredible 里斯’s merch, and what’s been his biggest claim to 里斯’到目前为止,我在推特上说他’d想采访他的博客文章。

做我自己做的事,我知道企业产生的用户生成内容和品牌形象大使的巨大价值’事物的一面。在做自己想做的事情时,我也知道很多人都想了解动机并推动品牌影响者。

有趣的是,当我问安德鲁是否制作了像“All I Want for Christmas is 里斯’s”如果他自己得到赞助,他会回答说:“Yup all on my own. Too much free time on my hands and too much love for 里斯’s. 没有t sponsored…yet“.

 

因此,我向安德鲁发送了问题清单,他很高兴地答应了。他的采访在下面。

Meet Andrew Athias: The 里斯's Guy, Super Fan &社交媒体轰动

 
Q1. At what age did you first taste a 里斯’s product? Do you remember what 里斯’的产品是?是初恋时的爱情吗?
My earliest memory eating 里斯’s was just like most kids. I was picking out 里斯’s Cups from my collection of candy after trick or treating in elementary school. Also, whenever I went to the movies as a kid, my go-to snack was 里斯’s Pieces和Raisinets,一种美味的组合。
 
Q2. How long ago did you create your first 里斯’s品牌的社交媒体帐户?是什么促使您这样做的?一个社交媒体平台对您来说是否一直比另一个平台表现更好?
I’ve always tweeted and posted on Instagram的 about my love for 里斯’s, but the summer of 2018 was when I made my first 里斯’s-inspired music 视频. It was for a contest when 里斯’s与Wawa(便利店,在费城/新泽西州地区颇受欢迎)合作推出了新产品“Reese’s Outrageous Bar”. The contest was to see who is the most Outrageous 里斯’s and Wawa fan. I’我从来没有想过赢得我生命中如此糟糕的事情。我拿了歌“Without Me” 通过 Eminem, and turned it into a 里斯’灵感来自s的音乐录影带“No One Loves 里斯’s More Than Me”. After seeing that 视频 go viral and winning the contest, I decided to start making more 里斯’s-inspired content and publicly displaying my love for 里斯’s. In terms of which 社交媒体 platform has been stronger, I would say TikTok and Instagram的 have been the best 社交媒体 accounts as those apps are where most of my content currently exists and where I see the most interaction with other 里斯’s fans. 
 
Q3。您如何提出您的内容?您计划多长时间?什么’您的写作,拍摄,编辑和发布过程?您使用什么类型的设备?
老实说,我不知道该如何提出一些内容创意。每当我提出一些建议时,我都会感到惊讶,因为“Reese’s”这是押韵的极具挑战性的词,因此我能够制作任何音乐视频这一事实– let alone 4 – about 里斯’s是一项壮举。那’s the power of creativity. Sometimes random ideas pop in my head and I just run with it, and other times I sit and try to take a popular song or meme and try to mold it into something about 里斯’s. Sometimes I’在我准备一个想法的那一刻就会有一个主意,否则我将在一个主意上待上几个星期,直到一个特殊的假期。当我在罗切斯特理工学院上大学时,我的无伴奏合唱组“八拍小节”将流行歌曲并尝试将歌词更改为圣诞节歌曲。为符合特定主题的著名歌曲添加新的旋律非常有趣,所以我想’s the beginning of where I learned how to change song lyrics and make them about 里斯’s.
 
在写作和编辑方面,我的笔记本电脑上有一个文件夹,里面装有大约十打我想做的歌词,想法和内容。我称之为我的“Reese’s Wish List”. Most of it I can film on my own with my phone and a tripod, some require someone to hold a high-quality camera and record me, and others (my most ambitious ideas) require a future sponsorship/partnership with 里斯’或与其他内容创建者的协作。 
 
Q4. How do you go about locating mentions of 里斯’在您使用的社交平台上?例如,您是否在Twitter上保存了主题标签搜索?
People constantly tag me on a post or message me whenever they see anything 里斯’与s相关的在线内容,但我的计算机上也有一个应用程序,可以随时向我显示单独的Twitter和Instagram提要“Reese’s” or #Reese’s is used in the post. I love interacting with and talking to other 里斯’世界各地的粉丝;几乎感觉像是一个邪教。它’s also really awesome seeing all the original 里斯’的艺术和美食’s inspired 通过 里斯’s. I have some friends who work for The Hershey Company either as a sales rep or at the headquarters in Hershey, PA, so they occasionally send me some 里斯’s news.
 
Q5. Have you specifically tried to contact 里斯’s to make sure they know about your adoration for all they make? Has 里斯’曾经以任何方式回应您,即使它’只是推文的转发?
The Hershey Company and the 里斯’s marketing teams are VERY aware of my existence and adoration. My content has been shared 通过 the 里斯’s 社交媒体 accounts on a few occasions. The 里斯’s team has also been very generous in getting me involved in a few projects over the past year and even supplying the 里斯’我在所有内容中使用的衣服。一世’ve had the pleasure of meeting and getting to personally know some of the incredible people who work for The Hershey Company and 里斯’s.
 
Q6。什么’s your biggest claim/achievement to fame so far as The 里斯’s Guy?
I’m still new on the “Reese’s Fame” scene, but I walked around South Philly on Halloween handing out hundreds of 里斯’s to trick or treaters, and a bunch of kids did recognize me from TikTok, so that was the highlight of my Halloween and so far my biggest achievement to fame. Hopefully, if I keep this up I can be the person associated with 里斯’s on a national scale other than Travis Scott, who is currently on the cover of some special 里斯’s Puffs boxes, or the kid who used to be in those incredible 里斯’在2000年代初期的Puffs广告。
 
There are other people out there in America who have some really fun claims to 里斯’s fame. There’s a guy in Nashville who designed the outside of his car to look like a 里斯’s. There’s a guy who surrounded his bathtub with all of the different 里斯’s products. My personal favorite is the girl who is LITERALLY named 里斯 E. Cupp. That is a real person, that is her real name, and she won $10,000 from 里斯’s并被命名为“世界’s Biggest Fan”
 
Q7. Do you do it all for fun and your genuine love of 里斯’s, in hopes of becoming an official 里斯’的品牌大使,还是两者的结合?
This is all for fun and my genuine love for 里斯’s. Don’t get me wrong – I would absolutely LOVE to be an official 里斯’的品牌大使和/或得到赞助,但这不取决于我。那里’俗话说“成为您想在世界上看到的变化。” I just like to “成为我想在世界上看到的内容”.
 
Q8. Where do you find all your 里斯’s merch?
I get asked this all the time. Some of it came from the 里斯’s contest I won, some of it was generously gifted to me from the 里斯’s team, 但大部分是在好时(Hershey)购买的’当我在摩根士丹利(Morgan Stanley)的IT部门工作时,位于时代广场(Time Square)的Chocolate World商店就很有趣,就在我对面。我拥有的大部分(如果不是全部)商品也可以在网上或在好时公园(Hershey Park)找到。  
 
Q9. Do you have an ultimate goal or dream for The 里斯’家伙?如果是这样,那是什么?
If I do gain a huge following then maybe I can work my way into a 里斯’s / 里斯’s Puffs Commercial, or simply working full time for 里斯’s. That would be a dream come true. But for now, the goal is to keep using this all as my personal creative outlet, grow my following, and make funny 里斯’人们希望享受的内容。我还有更多的想法和计划,敬请期待。
 
*****
 
I can honestly say that in the 2.5 months since my first interaction with Andrew, I have noticed and purchased more 里斯’s products than I have in the past 2.5 years, along with discovering my own love for a couple new-to-me 里斯’s products I didn’不知道存在。因此,谢谢您,安德鲁(Andrew)为我的生活带来了更多美味,并加入了我的博客采访。一世’在Twitter上见!
 
See more of Andrew, The 里斯’s Guy’他在社交媒体上的贡献和巧克力花生酱的奉献精神。
 
TikTok: @the_reeses_guy
的YouTube: The 里斯’s Guy
Instagram的: @安德鲁·阿西亚斯 
 

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