如果视频是您的社交媒体内容计划的一部分(应该是!),则您’re in luck because 脸书 lets you build custom 听众s of people who 视图ed your 影片. You can create 听众s of 视图ers from whichever 影片 you want, and of people who 视图ed for different amounts of time. Then when it comes to advertise a new video you made, you can select one of your custom video 听众s for your ad.

通过视频创建Facebook自定义受众

您可以将3种视频添加到自己的视频中 脸书自定义受众:

如何从视频中创建Facebook自定义受众

在Ads Manager信息中心中,点击带有9个点的图标,然后点击“受众群体”图标。

脸书 Ads Manager菜单

 

点击蓝色 建立目标对象 按钮,然后 自定义受众.

点击创建新的Facebook受众

来自 创建自定义受众 弹出窗口,在“使用Facebook来源”部分中选择“视频”。 

选择您要创建的自定义受众类型

没有w you are at the point of building your video 听众. You should create multiple video 听众s based on different amounts of time/percentage of video 看过. Your first selection to make when creating your custom video 视图er 听众 is the amount of time your video(s) were 视图ed. 脸书 ThruPlay means people who 看过 at least 15 seconds of your video or the entire video if shorter than 15 seconds. 

脸书 Video 自定义受众 通过  Percentage of video 视图ed

Give your video 视图 听众 a name. I like labeling it with the amount of time or percentage 视图ed, but it’重要的是给它起一个有意义的名字。如果你成千上万 of video 视图s on any given 脸书 video, you may want to name your 视图 听众 after that video itself, but keep in mind that your total count of video 视图s includes all those people who “watched”只需3秒(这等于某人滚动/浏览其Facebook订阅源以查看新内容所花费的时间). If you want an 听众 of more engaged 视图ers and enough of them to build a decently-sized custom 听众, you’ll likely need to 从多个视频中拉出它们。

您还需要 decide 您想过去多少天 with your 听众. The more recent 视图ers, the better. But again that comes down to the number of 视图s you get from your 影片. To have a larger 听众 to advertise to, you may need to go the full 365 days out. Click on the 选择视频链接以选择要使用的视频 针对此自定义受众。

选择一个或多个视频以创建您的Facebook自定义受众。然后点击蓝色 建立目标对象 按钮。您的新视频自定义受众群体需要花费一些时间来填充。一旦它’s done, you’ll be able to 通过访问“受众群体”标签来检查您的受众群体规模.

提示1:随着您将更多视频添加到Facebook页面(实时或直接上传视频文件),您可以 编辑现有的自定义视频观众以添加这些较新的视频.

提示2: If you create a lot of 影片, consider building video 视图s 听众s 通过 subject matter. To use our business as an example, I could have 1 video 视图s 听众 based on 脸书 ads 影片 and another on 搜索引擎优化 影片.

Your video 视图s custom 听众s can 与其他所有自定义受众群体的使用方式相同;只需选择要在制作下一个广告时使用的广告即可。

 

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